D&AD is a member-run advertising and design association that promotes creative talent and celebrates the best in advertising and design. By definition (and through our collaborations with Brinkworth and FD Architecture) we have been hugely privileged to have been part of a project that resonates so loudly within the creative world.
A very tightly modern / industrial material palette warranted a very controlled and disciplined fit-out. Resin floors, large format porcelain tiles and vast expanses of birch-faced ply…..all installed meticulously to preserve the subliminal alignments that are inherent in the concept. The exposed services too do not escape this contradiction, where everything seems completely incidental and yet is totally considered.
Our fit-out overlapped with the main shell and core works. This added pressure on us to develop a programme that allowed these activities to progress simultaneously, without compromising the quality of our installation of simple (but very unforgiving) materials. Hitting tight, immovable deadlines has become one of our greatest strengths – a skill that was forged from our many retail projects.